A company has come up with an alternative to carrying your iPhone in your purse for the times when you don't want to carry your purse. It's called JoeyBra and as you might have already guessed it's a bra with a holster at its side where you can slide your iPhone in. If you're looking to put other things in there, it looks like even some credit cards or cash might be able to fit in that small pocket. The project which is featured on Kickstarter currently has 12 backers and is the product of two students from the University of Washington called Kyle and Mariah.
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