Top 10 Facebook SEO Tips

Here you will find “Top 10 Facebook SEO Tips”. Facebook has become an integral part of an effective SEO or Internet marketing strategy of today. Facebook is the largest social network which is equally popular for personal as well as business use. In addition to networking, more and more users are using Facebook today to search for information or services.

Here are 10 Facebook SEO tips to improve the visibility of your Facebook business Page.

These Facebook SEO tips will help your Facebook page to be found for the desired search terms, both on Facebook’s internal searches as well as on search engines such as Google, Yahoo or Bing.

1. Create a Keyword Rich Custom URL

The default URL of your Facebok page resembles http://www.facebook.com/pages/Kronik-Media/141444245432. However once your page has received 25 “Likes” on Facebook, you have the option to choose a custom URL for your page e.g. facebook.com/your-company-name. Include keyword in your URL for best SEO performance.

2. Use Keyword in Page Name

Your company or page name is one of the first fields to choose when you sign-up for your Facebook page. The page name is separate to the URL. Like custom URL, the page name offers an opportunity for SEO. The page name is also used in the SEO Meta Title and Meta Description tags as well as 

heading on the page. As such, using keyword in the page name is important for SEO.

3. Be Consistent With Optimisation

Whether you choose to optimise your Facebook page for your company name or your search term, it is important to be consistent with your approach. There is not much point in optimising your custom URL for your keyword e.g. “web-design-company-london” and optimising your page name and other content for your company name.

4. Pay Special Attention to the “About” Section

The “About” section as it is one of the most important sections of your Facebook Page. It is also displayed on your main Facebook home page. Use primary keywords in your about description for best SEO results. It is equally important to write with your readers in mind and ensure it is appealing to read. Your “About description” is also added to the SEO Meta description of the page which is important for SEO.

5. Optimise Other Page Info for Keywords

The information section of Facebook page includes a number of areas such as in addition to “About” e.g Overview, Description, and more. Try to complete all fields and use keywords to improve SEO.

6. Cross Promote Other Online Profiles & Resources on Your Page

It is common for businesses today to use multiple social networks and other online resources such as blog. For best results, use your Facebook page to cross promote your company’s website, blog and other key social profiles. You can also include links to review websites where your business has an active profile.you can do this within the ‘website’ section of the info tab. Think about adding in as many links as you can, to sub-sections such as products, contact info, offers etc.

7. Promote Facebook on Website and Other Social Profiles

Not only should you promote your website and social profiles on your Facebook Page, you should also promote your Facebook Page on your website, blog, email signature and your other social profiles. This will drive new visitors to your Facebook Page and improve your visibility on search engines. See image below of Facebook integration on website.

8. Optimise Images

Images are likely to constitute a significant percentage of the content you share on your Facebook page. Follow standard SEO techniques when posting images to your Facebook page e.g. use keywords in the image name, captions or description. You can even add additional keyword optimised information in comments. You can also add links in photo descriptions where relevant.

9. Optimise Content Updates with Keywords

When you are posting content to your wall, you can benefit from using keywords in your copy. This will help you to be found for the desired search terms, both on Facebook’s internal searches as well as on search engines such as Google, Yahoo or Bing.

10. Optimise Links

When posting links, include keywords in your headline and description of the link. Although Facebook will populate the link title and description automatically, you have the option to edit it before publishing.