Microsoft's Xbox One unveiled

Microsoft unveiled its eagerly awaited new generation Xbox One videogame console on May 21, touting it as a home entertainment hub that goes far beyond games.

"Today, we put you at the center of a new generation in the living room," said Don Mattrick, head of Microsoft's interactive entertainment business, unveiling the new version of the popular game console.

The beefed-up hardware is powered by software that allows for instant switching between games, television, and Internet browsing, according to Mattrick. Skype was also integrated for online video calls.

Kinect motion and sound sensing accessories accompanying the consoles will recognize users and respond instantly to commands spoken in more natural language, according to Microsoft executives.

"This is the beginning of a new generation of games and entertainment and a new generation of smart TV," said Microsoft entertainment unit executive Yusuf Mehdi.

Microsoft played to longtime Xbox fans with glimpses of blockbuster games including "Call of Duty Ghosts" and "FIFA" football being tailored for the new consoles.

A beloved "Halo" science fiction shooter franchise was used to showcase the merging of television and videogame play in Xbox One.

Famed filmmaker Steven Spielberg signed on to produce a live-action "Halo" television series in partnership with gamemaker 343 Studio.

"For me, the 'Halo' universe is an amazing opportunity to be at the intersection where technology and myth-making meet to create something really exciting," Spielberg said in a video snippet played during the press event at Microsoft headquarters in Redmond, Washington.

Xbox One consoles will be released later this year, according to Mattrick, who did not disclose pricing details.

Microsoft has sold some 77 million Xbox 360 consoles since they hit the market in late 2005. Console rival Sony has sold about the same number of PlayStation 3 consoles.

Meanwhile, Nintendo sold nearly 100 million Wii consoles, which became hits due to innovative motion-sensing controls after their debut in 2006. However, demand for Nintendo's recently released Wii U consoles have been disappointing.

Sony announced a new generation PlayStation 4 system in February but spoke ambiguously about the device, leaving much to the imagination.

Sony on released a YouTube video teasing its plans to show off the PS4 in Los Angeles on June 10, the night before the annual video game conference E3 officially gets underway.

The PS4, which is also to hit the market by the end of this year, will succeed PlayStation 3 consoles that began their lifespan in late 2006.

"Microsoft wins the next-gen game console launch wars by launching something that the company doesn't even call a console," said Forrester analyst James McQuivey.

Where first Nintendo offered us a tablet to accompany the millions we had already bought and Sony then offered us a box that we couldn't even see, Microsoft has trumped them both by delivering the Xbox One.

Microsoft has apparently put its hardware and software mastery to effective use, bringing game controllers, tablets, smartphones, voice, and gesture together in the Xbox One, according to the analyst.

"Microsoft takes an unlikely trophy home today -- it can claim to be the winner of the race to build the best living room user experience available," McQuivey said.

Very un-Microsoft, to be honest, and a pleasure to see.