BlackBerry 10 to Hit Indian Market today - on February 25

                                   After a long wait, it’s all final now that the global Smartphone maker BlackBerry will launch its brand new device, which is named as BlackBerry 10 on 25^th of February in the Indian Market. It is expected that it’ll create a craze among the people of India.

                                    On January 30 of this year BlackBerry launched its brand new operating system along with two brand new BlackBerry 10-powered devices- Z10 and Q10 globally. Obviously these two devices are powered by the new platform. At that launch ceremony BlackBerry maker Research In Motion (RIM) renamed itself to BlackBerry to set a new trend in the Smartphone market. The main focus of them is to compete with android and iPhone in the global market, which is once dominated by the BlackBerry itself.

                                            The Canada based company has sent an invitation to the Indian media saying that it will introduce BlackBerry 10 at an event, which will be held in Mumbai. It has to be mentioned here that the pricing details of the said phone were still not available. It seems the company is trying to create a mere curiosity about the product before its launch in the Indian market, which is good in deed.

                                           We all already know that BlackBerry is looking to turn around its fortunes with the new launch. It wants to bring back its golden days when it used to dominate the Smartphone market across the globe, which is now taken by Samsung and Apple.

                                            BlackBerry is the company which pioneered email on the go feature for the mobile users. Now they are on a mission of undertaking a “journey of transformation of business and brand”. A nice concept, a well reputed firm and a talented professional team, these three factors are combining up in this BlackBerry 10 devices, so it should be good.

                                             Z 10 and Q10 have to compete with Apple’s iPhone 5 and other smart phones that are mainly based on Google’s android, which are already very much popular across the world. So the road of BB10 will not be cake walk for sure, even it will be hard battle to survive in this highly competitive market. “Survival of the fittest” concept is applicable here also.

                                              The last few years were horrible for the BlackBerry, as its stocks had seen the worst possible scenario in this time region. In January 2010 its stock value was $61 a piece, but it had fallen to a huge margin, which was close to 72 percent to $17.54 on January 25, 2012. Sadly that’s not all, the worst part was in September 2012 it had declined to as low as $6.30.

                                             In the time period of July-September 2012, RIM's had a market share of 5.3 per cent only, where in the same time period Android smart phones had a market share of 72.4 per cent, while Apple's iOS market share stood at 13.9 per cent. The record proved that BlackBerry phones were outclassed by the other devices in a huge manner, and that was reason of the fall back of the value of its shares.

                                               But India was, is and will be (hope so) always a preferable market for the BlackBerry, as it has a huge fan base in India, especially among youth. According to a research, which was conducted be CyberMedia, during January-June 2012 period, RIM's market share in Indian smart phone market stood at a stead 12.1%, which was far better than its global market share percentage.

                                                The new device of BlackBerry has many key features like super fast browsing and smart cameras. Unlike the previous BlackBerry models it enters the market primed with a large app library including the video calling services such as Skype and popular games like Angry Bird. Even one of the BB10 devices is coming with the full touch screen support.

                                                BlackBerry has also introduced “BlackBerry Balance”, which will allow its users to separate professional data and applications from music, photographs and other personal items. This is one of the main key features, which is expected to attract the Smartphone users towards it.

                                                  It has to be mentioned here that BlackBerry 10 was first launched in United Kingdom. Earlier this month only it launched on various countries like Canada, UAE and United States of America.