Start with Google AdWords.
Focus on your unique value proposition. Decide what you are selling and what makes you stand out from your competitors.
Focus
on the most relevant keywords. These terms will convert better than
words or phrases that are not as appropriate for your offer.
Set up your site:
1.Well-designed landing pages;
2.A free, valuable email newsletter to capture the addresses of potential customers so you don't have to pay to reach them again.
Build a list of the keyword "themes," phrases, and single words you plan to target. Build this "map" outside of the constraints of the PPC interface. Brainstorm keyword phrases using online tools such as Google's keyword selector tool and wordtracker.
When creating a new Google AdWords campaign, consider bidding higher than you normally would for some important terms. This is an approach unique to Google because it rewards a higher click-through rate (CTR). In a simpler world, CTR would depend solely on the quality of the ad copy. However, your CTR will be higher if your ads appear higher in the search results.
Set up split-testing to optimize your PPC ads. Optimize for click-through rate, which will help you achieve higher placement at lower cost, especially for Google AdWords.
Split-test from top to bottom
1. Headline
2. Description Line 1
3. Description Line 2
4. Display URL
Split-test your landing pages.
Consider creating customized landing pages for specific keywords. Certain types of pages will convert better for some terms than for others.
If a desired keyword is too expensive, try to break it down and go after phrases that are more specific. Identify words and phrases that may not receive as much traffic but can be purchased at a lower bid.
Certain keywords will yield a higher ROI than others. To optimize your PPC campaign, analyze the return at the keyword level.
1.Well-designed landing pages;
2.A free, valuable email newsletter to capture the addresses of potential customers so you don't have to pay to reach them again.
Build a list of the keyword "themes," phrases, and single words you plan to target. Build this "map" outside of the constraints of the PPC interface. Brainstorm keyword phrases using online tools such as Google's keyword selector tool and wordtracker.
When creating a new Google AdWords campaign, consider bidding higher than you normally would for some important terms. This is an approach unique to Google because it rewards a higher click-through rate (CTR). In a simpler world, CTR would depend solely on the quality of the ad copy. However, your CTR will be higher if your ads appear higher in the search results.
Set up split-testing to optimize your PPC ads. Optimize for click-through rate, which will help you achieve higher placement at lower cost, especially for Google AdWords.
Split-test from top to bottom
1. Headline
2. Description Line 1
3. Description Line 2
4. Display URL
Split-test your landing pages.
Consider creating customized landing pages for specific keywords. Certain types of pages will convert better for some terms than for others.
If a desired keyword is too expensive, try to break it down and go after phrases that are more specific. Identify words and phrases that may not receive as much traffic but can be purchased at a lower bid.
Certain keywords will yield a higher ROI than others. To optimize your PPC campaign, analyze the return at the keyword level.
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